Heather Elder Represents Rethinks the Agency Portfolio.

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Last year, we decided that it was a good time to create an AGENCY PORTFOLIO.  We had a fantastic group of photographers and many opportunities to show it off.  We didn’t want it to be a typical group book that had a section for each photographer.  While we like those and they are always very strong, we wanted ours to be a little different so that it would stand out more at events such as Le Book’s Connections.

What we came up with was a portfolio divided by SPECIALTY instead of by PHOTOGRAPHER.  We liked this idea because it allowed us to showcase the type of work our group can offer while allowing the viewer to file our group away by different specialities.  Of course it is always our main goal for a creative to learn who our photographers are and what they shoot individually.  This will never change.  But, by offering an alternate way for them to view the work in our group, we are opening up another opportunity for them to remember the work.

More often than not the Agency Portfolio is shown in conjunction with the individual portfolios so if a viewer is interested in seeing more, they can choose to do so right then and there.  This is particularly helpful in a setting like Le Book Connections because there are so many books to view and it can get overwhelming for some. We have found that our agency book provides a breath of fresh air in a crowded market.

Take a look for yourself and see.  It is no mistake that we chose the song, Breathe by Sia as the background music.  Enjoy!

Click here to see the video of our Agency Portfolio

Click here to see the video of our Agency Portfolio

The People Burn Project – An artist works 8 months to create a sculpture just so it can be set on fire.

People Burn Project - Kevin Twomey, paper sculpture

© Kevin Twomey – http://www.kevintwomey.com

Kevin Twomey recently worked on a project that was unlike any other he had experienced in his career.  It was called “The People Burn Project.”  A project created by Fitzgerald + Co. for Bulwark, a company that make flame-resistant clothing.  Their message is powerful, “Because people aren’t fireproof.”

A mere description of the project could never do it justice so be sure to link to the Bulwark site to watch the 8 month time-lapse video, review the  stills from the day of the burn and to watch the video about the project.

Here is what Kevin had to say about the project:

“In April I went to Los Angeles to photograph a paper sculpture, 16’ in diameter, built by Jeff Nishinaka, an incredibly talented, world-renown artist. Taller than me by a couple of feet and as long a van, the structure took 8 months to build, 2 days to piece together, 2 days to photograph in the studio,  but only minutes to burn.

The project was part of a campaign, created by Fitzgerald + Co. for the company Bulwark who makes flame-resistant apparel. The message was wonderfully simple: paper is no less fragile than life.

With a very tight schedule, needing to photograph numerous angles in a day, we decided we would turn the set into a giant 16′ lazy susan and spin it around until we got the right lighting and camera position. It was a perfect and simple solution.

Artist Jeff Nishinaka had created such wonderful detail and character in the figures that the lighting approach for these figures was obvious:  bring these figures to life by bringing out as much detail and dimensionality as possible.

After the still shots of the sculpture were complete it was dismantled and reassembled in a quarry outside of LA. The final step to this project was filming it while it burned into nothing. Watching this was quite extraordinary. As it was burning I glanced over at the artist. I figured he would be sad to watch so many hours of his work go up in smoke but I was surprised to see that he was enjoying the process from beginning to end.”

Kevin Twomey - People Burn project - Paper sculpture

© Kevin Twomey – http://www.kevintwomey.com

Kevin Twomey - People Burn project - Paper sculpture

© Kevin Twomey – http://www.kevintwomey.com

Kevin Twomey - People Burn project - Paper sculpture

© Kevin Twomey – http://www.kevintwomey.com

Kevin Twomey - People Burn project - Paper sculpture

© Kevin Twomey – http://www.kevintwomey.com

Click here for Time Lapse Video of Paper Sculpture Creation

Click here for Video Interview with artist and information about the project

Great imagery always tells a powerful story. Blurb wants you to tell yours.

Recently, Justine Barnes,a producer at Duncan Channon in San Francisco reached out to us to see if any of our photographers had exsiting imagery for an upcoming campaign for Blurb photo books.  We were honored when they chose an image from Andy Anderson and one from Richard Schultz.

Thank you Justine for seeing the story in their imagery.

© Richard Schultz - http://www.rschultz.com

Even when nature doesn’t cooperate, David Martinez finds warmth for his imagery.

After a recent shoot with Lucy Activewear, David Martinez sent along these images and his thoughts on the shoot for us to share with you.

“As a photographer who shoots a lot both in studio and on location, I’ve always loved the inherent conditions each environments brings – the science of shooting in studio and the trials of being at the mercy of weather and nature outdoors. On a recent shoot in Point Reyes for Lucy Activewear, Northern California weather conditions were less than favorable – rain, wind and cold – a veritable ‘wintry mix’.  Our stellar crew and hardy models made the shoot a real success. We smiled the whole way thorough despite the calamity of cold. I think you can feel this warmth in the images – even if nature didn’t provide it to us on those days on location.”

Just Sharing. New Work from Andy Anderson and Ram Trucks.

Thank you Jimmy Bonner, The Richards Group and Ram Trucks for the opportunity to work on such a fantastic campaign.  And, of course, thank you to our crew for helping making it all happen.  Dust storms and all.

 

To see more of Andy Anderson’s work, including other work he has created for Ram, please link to his site.