Heather Elder Represents Rethinks the Agency Portfolio.

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Last year, we decided that it was a good time to create an AGENCY PORTFOLIO.  We had a fantastic group of photographers and many opportunities to show it off.  We didn’t want it to be a typical group book that had a section for each photographer.  While we like those and they are always very strong, we wanted ours to be a little different so that it would stand out more at events such as Le Book’s Connections.

What we came up with was a portfolio divided by SPECIALTY instead of by PHOTOGRAPHER.  We liked this idea because it allowed us to showcase the type of work our group can offer while allowing the viewer to file our group away by different specialities.  Of course it is always our main goal for a creative to learn who our photographers are and what they shoot individually.  This will never change.  But, by offering an alternate way for them to view the work in our group, we are opening up another opportunity for them to remember the work.

More often than not the Agency Portfolio is shown in conjunction with the individual portfolios so if a viewer is interested in seeing more, they can choose to do so right then and there.  This is particularly helpful in a setting like Le Book Connections because there are so many books to view and it can get overwhelming for some. We have found that our agency book provides a breath of fresh air in a crowded market.

Take a look for yourself and see.  It is no mistake that we chose the song, Breathe by Sia as the background music.  Enjoy!

Click here to see the video of our Agency Portfolio

Click here to see the video of our Agency Portfolio

Happy Holidays from Heather Elder Represents! Enjoy our recap of a great year of blog posts.

© Chris Crisman

© Chris Crisman

Happy Holidays everyone.  Lauranne, Taya and I hope you are surrounded by friendship and family this holiday season and are able to take some time off to enjoy everyone you love.

We wanted to take this time to thank all of you for your support for our blog.  We had no idea when we started this almost two years ago that it would be embraced by the community as it has.  The conversations we have had this year are compelling, interesting and fun!  We really appreciate how you all engage with the blog and help keep it alive.  It is a special part of who we are at Heather Elder Represents and we have you to thank for that.

Since our offices will be closed until Monday, January  7th we will be taking a break from posting.  Until then, enjoy some of our most popular posts this year.

•  Have you read the post about One of The Original Mad Men?  Leigh Beisch’s dad, Chuck Beisch.  He worked with some of the greats, Diane Arbus, Avedon, Hiro and Bruce Davidson.  Link here to read the post.

•  Did you catch the controversy brewing on Chris Crisman’s blog on What defines a photograph?  This one went viral.

•  Did you get to attend Le Book Connections Chicago?  Link here to see what it was all about.

• How about the Community Table NYC posts?  Very informative conversation with NYC art producers.  A three part series that followed up our Community Table NYC posts.  Link here to see all of the Community Table posts.

•  We had some really wonderful Art Producers interviews for our Art Buyer Insider  and Solving Mystery Series.  Sandy Boss Febbo, Char Eisner, Suzee Barabee, Jason Lau, Lisa Crawford, Beverly Adler, Julie Rosenoff , Cindy Hicks and Ken Zane just to name a few.

•  Were you ever a waitress?  If so, you will enjoy reading this one.  I am Good at my Job because I was a Waitress.

•  How about Andy Anderson’s post about his series Birth Water?  Powerful.

•  Want to schedule 64 meetings in 3 days?  Ron Berg, Chris Crisman and Richard Schultz did just that. See how here.

  Why do we print?  Let Chris Crisman answer.

•  What the heck?  Birth of a Gummy Bear?  How is that even possible?  Kevin Twomey shows you with video.

•  Hunter Freeman shares how partnering with a CGI artist is a powerful combination.  Link here for the story.

•  Sheri Radel Rosenberg offers some tips on being freelance. A must re-read for the New Year.  Link here.

•  Looking for a new playlist?  Link here to see what David Martinez plays for his clients during a shoot.

•  Considering redesigning your website?  Good luck!  Ron Berg offers some helpful hints in this blogpost.