Leigh Beisch recently shot some really wonderful images for McDonald’s new smoothie launch. Here is what she had to say about the project:
“It is a wonderful thing when you have the kind of chemistry with an agency and client that allows the kind of trust and respect that only grows stronger over the years. I am so thankful for the opportunities and projects that McDonald’s and their agency have shared with me. They consistently want to focus on appetite appeal with freshness. Quality is always key.
This latest shoot had all of those elements of course. This time there was a sense of whimsy and playfulness to the imagery as well which added a whole other layer to the shoot. For their current smoothies campaign, the creative director had the idea of creating carefree kaleidoscopes of fruit surrounding the smoothie. I loved it!
It was important that we shoot overhead to really get the kaleidoscope shape to read. So, being the perfectionist that I am , my first thought was that we weren’t going to get enough of a “taste” of the smoothie
from that angle. Well, it turns out the McDonalds’ smoothie consistency, texture and color is so luscious that it held some beautiful shapes for me to light. It was perfect.
Those of you who know me, know that I am not happy unless I hear someone say “mmmmm, that looks delicious!” when they see a photograph of food that I have taken. ” I was not disappointed.