I don’t often get to hang out with the friends I make in this business because they are scattered all of the country. So, I was very happy at a recent event in LA I that I was able to spend some time with my art buyer friend Jill Hundenski of Team One Advertising. I was reminded of what a fantastic person she is. She is fun to be around, full of life and always with a positive point of view. Every time I would look around she would be engaged in an animated discussion and looking like she was having the time of her life. This is how she is at work too.
I like that about Jill.
I knew that when I asked her to contribute her answers to our 5 questions that she would excitedly say yes. And, she did. Thank you Jill for always be up for anything and always being so gracious and professional about it.
Here is what she had to say:
• How do you search for photography nowadays?
We have a good reputation with other Art Producers, so a lot times we will ask each other for recommendations. I personally keep a list of photographers I like, filed by “style”, that I can easily reference when something comes up. I personally save promos I love and will definitely sift through (old school style). However, there have definitely been times when we straight up go on reps’ sites and dig through the links. This is probably the most common, so an up to date website is crucial.
• Where do you find inspiration?
Images from photographer’s websites, creative blogs, good stock sites, art and interior design magazines (online), other ads, etc.
• What are you reading online?
Me personally? I can tell you some of my favorites: apartment therapy, trunk archive, dwell, museum exhibitions, gallery openings, the apple site, random blogs that our creatives come across, art walks and events locally, architecture and design sites, high fashion sites, resisting gravity (our internal blog), charity events & involvement opportunities, facebook, etc. 😉
• What are photographers doing lately to stand out from their competitors?
Sending memorable promos. ie. lunchboxes, a dollar bill, coffee mugs, beer, etc. I prefer a nice print myself. Chances are if it’s artful we’ll hang it in our office.
• What does your client value most from a photographer? Does that differ from what you value? And, has that changed over the years?
Clients? They value the cheapest price! No, but really though, I think both the client and the agency value collaboration, cutting-edge thinking and on top of the technology. Open-minded and suggestive to what we should be doing. We appreciate the photographer’s input and creative opinion, however they also need to have that balance (on when to back down) to respect us and our client’s demands.