By shaping her environment, Leigh Beisch creates a space that inspires both herself and her clients.

On a recent vacation, Leigh Beisch started thinking about how she stays inspired.  She took the time to write a blog post about what she determined.

“Creative people get inspiration from a variety of sources.  I know this, so my work environment has been an important one for me right from the beginning.  After graduating from art school I assisted for a number of photographers to learn the trade.  I quickly realized that it was imperative to create a space that inspires you and not just create a workspace that is all about work and not life.

I felt that creating art needed to be a fusion of both.  It was important to be in touch with your human side and emotions and not just your working side.  For me it needed to be intimate and yet full of textures, colors, things to inspire, it could not be an empty box.  After a long shoot day it had to be a place that I didn’t look forward to getting out of.

I worked for one photographer who worked out of her loft.  Her place was beautifully furnished and had great natural light (although she shot with hot-lights).  That was the kind of environment that I knew that working in, I could be creative.

The collections and evidence of life and history was what I knew I needed for my studio, just like the photographs of the studios of painters like Matisse and Braque, large rooms lined with oriental rugs and large wood tables holding stacks of books open to pages of drawings.  That is why I bought a Victorian house in a bussling little neighborhood of San Francisco; a house that I used to live in with my husband and daughter.   There are props and personal collectables around.  There are art books, magazines and paintings on the wall.

I feel that it is a good place to connect with my clients and a place where my clients could feel relaxed and at home.   I think they too feel more connected to their creativity in my space.  When working with a new client I have found that the relaxed environment makes them more at ease.  I love when they settle in with their laptops at the farm table, make calls out in the garden,  or spend some time with Bella the pug.  When a client is in this comfort zone, I find that they then feel good about trusting us to do our job.

I recently read an article about the CEO of Zappos and how he has brought this philosophy to his company.  He has come to the conclusion that happy employees mean a stronger company and better profits.  The company has incorporated elements of personalization and “fun” components into their culture making it a pleasure for the employees to go to work.  CEO Hsieh says “At Zappos, our belief is that if you get the culture right, most of the other stuff, like great customer service and or building a great long term brand or passionate employees and customers- will happen naturally on it’s own.”

I like that I can relate to that.”

To get to know Leigh Beisch better, please visit her newly designed website, blog or pintrest page.


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