Recently I had to change the prescription for my glasses because my vision is getting worse. I tease that it is because I am getting old (in the hopes that my kids will say, “No, mom. You aren’t getting old!) But, the reality is that I am staring at a screen all day long and it takes its toll. I wake up and check my emails and news on my phone. I sit at my desk all day long and return emails and work on estimates. I edit images and create web sites for people to review. I watch TV at night and before I go to bed check emails on my iPad and read a little on my Kindle. I feel like lately I have to work hard to NOT be looking at a screen.
Well, I feel like that applies to our business as well. For obvious reasons, people prefer websites over portfolios. So much so that when we do show a portfolio, it is met with such enthusiasm. People ooh and ahh and share with us how much they enjoy seeing a printed piece. While they like the ease of the presentation on an iPad or a search on the web, there is no replacement for the good old fashioned portfolio. I have come to appreciate this new praise the portfolios receive now because of that.
When I read the recent post on Chris Crisman’s blog titled, “Why We Print”, I knew I had to share it. The idea that printing is part of the soul of his studio is powerful and I knew could inspire many. Thank you Chris and Robert for sharing the why and not the how behind it all.