I am a big fan of long term client relationships and am proud to say that every one of our photographers has them. It says so much about a photographer and a studio if they have clients that choose to partner with them on a long term basis rather than just for one project. The benefits are endless for clients and photographers that choose to be partners (ooh, sounds like the makings of great post I will have to revisit!)
Leigh Beisch recently went to Chicago for a conference. While she was there, she took the time to reach out to one of her partners. What a treat it was for her to see the inner workings of a client that she has been connected to for many years. Here is what she shared with us when she returned.
“Last week I found myself in one of my favorite cities: Chicago. It was purely coincidental but I happened to be there visiting one of my longtime clients, McDonald’s and their agencies at the very time their new menu board that I photographed launched. It was a real treat to see the familiar faces, and meet the folks that I had heard about again and again. I even got to check out McDonald’s headquarters, which you can imagine is impressive since we are talking about a GLOBAL company. There are meeting rooms with country names on them and such. I felt a bit like I was in a 007 movie!
It has been thrilling to work on such a global brand and I have been fortunate to work with creatives who have since the day they walked into my studio eight years ago, wanted to try to innovate in any way they could. So much of retail work is about communicating a lot of information, so I have found it extremely interesting to see how the creative/art directors bring a fresh approach to each project while satisfying the needs and demands of the retail environment. I have great admiration for them. Not only does it need to look amazing, but it needs to sell- like A LOT!
I appreciate having a long term relationship with a client like this because it sends the message that they trust my vision. When you have that trust, the work is always better.
To see more of Leigh’s work please link here. She has partnered with so many wonderful client’s to create visions that are unique to them and their brand.