Last night, I watched on Facebook as people commented on the Superbowl commercials. The best post came from my friend Will Burns, President of Ideasicle, around the third quarter. It read, ” Do the ads know it is the Superbowl?” By the amount of similar posts it was obvious that people agreed.
I agreed until the Ram Farmers ad created by The Richards Group aired. Once that spot hit, Facebook was a buzz with cheers and recognition for a spot well done. The Paul Harvey speech was powerful, the message was powerful, the farmers of course were powerful. But, for those of us in the industry, it was also the photography that was powerful. How nice to see a tv spot, let alone a Superbowl spot, be a hero with photography. Wasn’t is just a few years ago we were hearing that commercial photography was dying? Well, thank you Ram Trucks and The Richards Group for reminding us that is still very much alive.
I am proud to say that our photographer, Andy Anderson, was one of the ten photographers that participated in this wonderful project. Andy was humbled by the opportunity and honored by the chance to document visually his connection to the farming community. To see what Andy had to share about this project, link to his blog here.
Special thanks need to go out to the Ram Trucks client, The Richards Group, Jimmy Bonner, Rob Baker and Deb Grisham for their commitment to their vision. And of course to the ten talented photographers: William Allard, Andy Anderson, Jim Arndt, Daniel Beltra, Mark Gooch, Andy Mahr, Kurt Markus, David Spielman, Matt Turley and Olaf Veltman.
Congratulations to your photographer, and I do mean that… the spot was my favorite but once I found out that this was hardly an original idea that The Richards Group came up with I was much less impressed with the spot because of the lack of originality. Although the photography was still great, the ad was a rip off from Farms.com which created the ad in 2011 http://www.slate.com/blogs/browbeat/2013/02/03/god_made_a_farmer_paul_harvey_speech_goes_from_youtube_to_super_bowl_ad.html
By far the best ad on the Super bowl. I would love to know who the other photographers are. I think we need to start a “Great Photography” ad campaign to explain to the public what great photography is and to shame them into stop buying stock crap.
HI there. thanks for replying! The list is in the post, but here you go again. They were all so happy to be part of this. Andy Anderson, William Allard, Jim Arndt, Daniel Beltra, Mark Gooch, Andy Mahr, Kurt Markus, David Spielman, Matt Turley and Olaf Veltman
🙂
Reblogged this on One Hour Photo Show and commented:
Amazing!
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