Last night, I watched on Facebook as people commented on the Superbowl commercials. The best post came from my friend Will Burns, President of Ideasicle, around the third quarter. It read, ” Do the ads know it is the Superbowl?” By the amount of similar posts it was obvious that people agreed.
I agreed until the Ram Farmers ad created by The Richards Group aired. Once that spot hit, Facebook was a buzz with cheers and recognition for a spot well done. The Paul Harvey speech was powerful, the message was powerful, the farmers of course were powerful. But, for those of us in the industry, it was also the photography that was powerful. How nice to see a tv spot, let alone a Superbowl spot, be a hero with photography. Wasn’t is just a few years ago we were hearing that commercial photography was dying? Well, thank you Ram Trucks and The Richards Group for reminding us that is still very much alive.
I am proud to say that our photographer, Andy Anderson, was one of the ten photographers that participated in this wonderful project. Andy was humbled by the opportunity and honored by the chance to document visually his connection to the farming community. To see what Andy had to share about this project, link to his blog here.
Special thanks need to go out to the Ram Trucks client, The Richards Group, Jimmy Bonner, Rob Baker and Deb Grisham for their commitment to their vision. And of course to the ten talented photographers: William Allard, Andy Anderson, Jim Arndt, Daniel Beltra, Mark Gooch, Andy Mahr, Kurt Markus, David Spielman, Matt Turley and Olaf Veltman.