Photographers are always asking me about transitioning to video and whether or not I think it is necessary. I always explain that in order for a photographer to become a director of film or video, he or she needs to WANT to do so. Adding it to their offerings because they think they SHOULD is the wrong reason. They need to be excited about the new tool and innovative about finding ways to integrate it into their current portfolio.
I wrote a blog post about finding the right time to market your motion work for Agency Access in December of 2013 that outlines my thoughts on how the whole process was unfolding and offered advice on when to start showing the new work.
Well, just recently, AARP released the 5 commercial and corresponding print ads that Chris Crisman created with RTC. This campaign is a perfect example of how a photographer learned a new skill, added it to his portfolio and partnered with a client to create added value to a print campaign.
Link here to see Chris’ blog post about the shoot, all the videos and even a behind the scenes video set to some cool punk rock.
To see the rest of the campaign, please link here.