A couple of months ago Kevin Twomey was approached by Senior Designer Teresa Diehl of Anthem to create some imagery for Terra Tech, one of their clients who recently rolled out a new brand, IVXX. The product? Medical Marijuana.
420, named after the Waldos of San Rafael who met after school at a particular statue to smoke weed at a particular time; 4:20 PM. It is evidently a great controversy as to how 420 came to be associated with pot-smoking.
It has been quite a few years since my days of smoking a bowl, but this project brought back some “hazy” high school memories, at the same time introducing me to the 21st century designer names such as; “Jolly Rancher” and “DJ Short Blueberry”.
Makes me wonder, “Whatever Happened to MaryJane?”…
