Epson recently approached Tim Tadder to be in a campaign with such amazing photographers; Steve McCurry, Jeremy Cowart, Stephen Wilkes, Elizabeth Carmel, Amy Toensing, Lois Greenfield, Gregory Crewdson, Mark Seliger, Monica Stevenson and John Paul Caponigro. The idea behind the campaign was to celebrate the power of the printed photograph. Epson asked each of these photgraphers to appear in a video to share their inspirations, their processes and their views on the importance of the photography print.
Tim says a lot of important things in two minutes and thirty seven seconds, but this is my favorite quote. Click play below to see the video in its entirety.
“So much time and energy goes into making the photograph. If the print is not perfect, it is not worthy of a print. It is not worthy of sharing.”
To see the remainder of the artists featured in the campaign, please link to the video below.