In an effort to promote the website FreelanceArtProducer.com, we have started Freelance Friday. The purpose is to promoting the freelancers on the site so as to gain more attention for them and the others trying to get hired. So, from now on, when a freelancer on the site provides us with a blog post, we will promote it on a Friday.
Today, we are featuring Christina Madry. With a global background in Luxury and Art Production, Christina is highly knowledgeable in the business of fashion. She is also founder of Modelogs, which is a platform that simplifies the casting process but also sparks the conversation about diversity in the fashion industry.
To learn more about Christina, be sure to read on. And, if you think her post is interesting or the site is helpful, please do share it and let your art producer friends know about this new resource. And, if you do share it, let us know that you have done so. We have a little something for you to say thank you.
Where are you searching for photography or other content needs nowadays?
My first point of reference is my creative circle. From spending time abroad, I find newcomers because someone always introduces me to someone new and talented. I’ll make a note when veteran assistants are doing their own work and try to find ways to work together. I also love to look at agencies and see their range of represented artists from legends and icons to newcomers.
What are you known for in the art buying/producing world?
Like many art buyers and photo producers, I am a natural connector. Due to my international experience in Paris and Central St. Martins alum connections, I know a wide range of new and emerging photographers, models, stylists and make up artists. I am also highly familiar with Europe’s fashion and design ecosystems, which helps when it comes to sourcing locations.
Do you have a motto?
Actually I borrowed one from Russell Simmons. He always says, “Put your head down and do the work, there are no shortcuts.” This sums up my life.
How about a favorite place to produce a shoot?
I really love white spaces. They work in the fashion world as much as they do in the art world. And I think when you have the right creative team and cast of talent, they should be able to fill the space in a creative way that inspires people.
If you decided not to art produce any longer, what would you choose to do?
I would teach young adults at the college level about fashion production.
How do you describe your job to your mom or someone else not in the industry?
One time I was with my good friend who’s a photographer. In a room full of people, someone said to him, “Oh you’re a photographer! That’s great. What do you do Christina?” I said: “I’m the person that would source talent for the Creative Director and hire him.” Everyone suddenly got it.
What are some surprising facts about you that you would like to share?
I began as a stylist. I even went to Paris to apprentice with an Haute Couture stylist a decade ago. I eventually was promoted to Art Producing but styling was one of the greatest experiences of my life.
What do you love about your job?
I love connecting creative people – actually just putting them in same room and letting go. A producer can never predict the outcome. You just have to stand back at some point and trust that everyone will show up and do exactly what you knew they could do. Sometimes the final outcome (campaign or show) is magical.
What is your favorite way to spend a Sunday?
I wake up, make coffee and watch CBS Sunday Morning with (See You On the Radio guy) Charles Osgood. I have to hear that Wynton Marsalis intro. Then I watch Meet the Press and around noon, if the weather permits, go for a run. In the fall, I watch American Football, wherever I am in the world.