In a recent post on Co.Create, Jeff Beer features the best official and unofficial ads of the 2016 summer Olympic Games according to Ace Metrix. We’re extremely happy to report that photographer/director Tim Tadder’s ad for Core Power was among the most effective unofficial ads! Congrats Tim! If you want the incredible story of how Tim was able turn a behind the scenes shoot into a prime time ad, add this blog post to your reading list.
Check out the ad in question below, and be sure to check out our in-depth post on Tim’s experience photographing Olympic athletes in China.
And, how fun to receive this photo from the team at Uphot when the spot won!