Shawn Michienzi and Phillips 66 for Carmichael Lynch

Phillips 66 for Carmichael Lynch

For Shawn Michienzi , being an advertising photographer is not about leaving a signature style but about finding what’s right for the concept, finding the best way to communicate the right message with the right technique.  He believes photography should always be a lens on what’s happening in the world at any given moment — work that is in sync with the times, if not a little bit ahead. So, when a long time client, Carmichael Lynch asked Shawn to work on a project for Phillipps 66 that celebrated community heroes, Shawn didn’t hesitate to partner.  The result was wonderful imagery, new friends and a deeper appreciation for the impact every day people try to make.  Here is what Shawn wrote about the project.

Live to the Full. Indeed.

Carmichael Lynch is one of my longest-running clients, and that relationship has produced a wide range of work that I’m really proud to be a part of.

Getting the call for this project on behalf of one of their newest clients, Phillips 66, was a chance to add to that portfolio, and that relationship. This integrated campaign for Phillips 66 is an example of how hard they work at CL to create work that espouses diversity, change, and challenge.

The concept was built around the Big 12 Men’s Basketball Tournament and aimed to highlight three Live to the Full everyday heroes who go above and beyond to make a positive impact in their community through basketball.

We arrived in Kansas City still needing to locate and secure our last talent. To search for people who use basketball as a tool to do extraordinary things within their communities, to find them and then synch up their schedules to our pre-production calendar – well it’s a tall order. But, owing to the casting magicians on the team we were able to find the perfect fit.

What started out as words on a brief to deliver a library of video and still images ultimately turned into one of those jobs that surprises you a bit with its full impact long before the edits are even finished. I was able to interact with a group of folks truly giving back, contributing deeply to the soul of their community.   Thank you as always to everyone at the agency; especially AB Dave Lewis, Senior Designer Andrew Wetzel and Copywriter Chad Temples.

Here are our three humble heroes who Live To The Full.


Pat Clark, for him the court is not just for dreamers, but kids with a vision.

Michelle Clark, her involvement in Granny Basketball has given hundreds of women a chance to keep playing a game they love.

Ed Hubbard, for him sports are so much more than just a game.

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