Since these Shawn Michienzi images have been getting even more attention since their recognition in Communication Arts, I thought it would be fun to share the BTS story of the shoot for Vizio with David&Goliath. Here is what Shawn shared on his own blog.
“I’ve known David Angelo for a long time. We followed parallel paths in the advertising world, making our separate ways from Minneapolis to Los Angeles. While David and I are still both in the business of making work to tell stories, he now does it with a 200-person agency, me with a 200-person crew. Okay, sometimes I dream about a 200-person crew.
But for this project, we needed a lot fewer than 200 people to bring these ideas to life.
Picture this they said “dogs relaxing like humans, escaping their everyday routines, having a beer, cozied up with a bowl of popcorn, while watching TV.” The answer was “sure” but these things don’t just happen. And while it may have been said that I’m not much of a dog person (my apologies, Subaru dogs,) it has never been said that I won’t jump in and do whatever is needed to execute an idea. Primping pillows and coaxing dogs alongside my small but committed crew, I was in the moment. Then, at the end of the day, as I locked eyes with the talent, who needed to lock eyes with an entertainment system, became a real portrait making opportunity — a connection with a subject. Is it a stretch to believe I could be a dog person?
I always work on having a good connection with my talent on set, it’s important that they feel inspired.