Evolving printed portfolios with our new glasses. Thank you David Martinez and Leigh Beisch for sharing your new designs

When Leigh Beisch and David Martinez first decided to redo their portfolios we had long conversations about how creatives that were interested in their work would be using those tools.  Times had changed and we wanted to make sure if they were investing all of that time and money into new tools that they were relevant.

We reminded them that the last time they had redone their portfolios the trend was to show a wide range of imagery that told the entire photographer’s story.  Even though websites were the go to place to see work, creatives were still calling in books.  The idea was that you had to make sure your book told as wide of a story as the website did just to make sure you were covered.

The result was big books (or multiple books) and lots of images.  It was not uncommon for some of the portfolios in our group to be 50 or so pages each.

Now, creatives rarely call in portfolios and rely solely on the web.  So, when a portfolio is actually requested, the photographer is of course seriously being considered.  That means the portfolio not only needs to be outstanding all on its own but it needs to outshine whoever else is on the table.

What we finally landed on for their portfolios were ones that could communicate to creatives that they understood how they reviewed photography for their clients.

• Instead of a large library of images, we showed a small, select group of relevant work.

•  Instead of a linear flow of imagery we divided the spreads into the same categories as the clients used to describe their own business.  For example, for Leigh Beisch we used categories such as breakfast food, coffee, wine, desserts, ice cream, etc.   For David Martinez, we modeled the categories after what people saw on his site; Wellness, Golden Years, Graceful, Wonder Years and Vision.  We recognized that if clients were calling in their portfolios, they already knew they were capable.  We did not need to prove that to them in the portfolio.  Instead we wanted their viewing experience to be relevant to their project and their client.

  Instead of just including single images on each page, we utilized design elements and text as a way for Leigh and David to share their personalities.   Leigh’s work is soft and beautiful and so is her portfolio.  David’s work is full of movement and beauty.  His imagery is full of life and style and so is his portfolio.

•  So many of Leigh’s clients like to know what projects she has recently photographed.  The tear sheet section help illustrate that best.  As well, since the food industry is so loyal and word of mouth dependant, it is helpful to have a client testimonial section.

•  Since David Martinez has been shooting video for many of his clients now it was important to be able to show that off in the portfolio.  On the last page of his book we now have a video page where clients can watch the actual videos without having to go online.  It has been a huge hit.  If you want to see it for yourself, email us and we will send it right out to you.

As the other photographers in our group begin to change their portfolios, it has been fun to watch what new elements they incorporate.  Stay tuned soon for new portfolios from Andy Anderson and Ron Berg.

More QR Code Fun

As I mentioned in a previous post, the photographers in our group have a new perspective on their businesses and are constantly looking for new opportunities to showcase their ever evolving creative talents.  Last week, I wrote about how many of them are enjoying playing with QR Codes to hopefully engage creatives on a different level.  Hunter Freeman was the first to send out his postcard with the QR Code as part of his photograph. He has been receiving a steady stream of print requests so it has been a fun way to get instant feedback.

Kevin Twomey and Richard Schultz both also embraced the idea and have direct mail cards arriving this week.  I encouraged them both to think of an idea that was relevant to their photography and the image they chose to promote.  Here is what they came up with:

Kevin Twomey

© Kevin Twomey-www.kevintwomey.com

As is the case with many photographers, Kevin is embracing video and learning how it is relevant to his still life clients.  He has been having fun learning the technology and is looking for new ways to share what he has learned.

When he recently stumbled across Mar Glusker, a man who collects calculating machines, he knew this was the perfect opportunity to shoot both film and video. He liked the idea of not just photographing the machines but concepting an idea with the machines and the owner that utilized photography, video and sound.   He knew that together, the film and video would make for the perfect mailer and QR code reward.  With the help of Sirius Sound he directed a video that has a bit of a “STOMP” feel to it.   He is hopeful that his video is a fun payoff for those who try the scanner.  To see the link, click here.

Richard Schultz

© Richard Schultz-www.rschultz.com

Richard Schultz’s images are about finding what is most unique in a situation and capturing a moment that feels true and authentic.  He uses what he finds to create a photograph that perfectly captures the emotion of the person in their environment.  He is the true definition of a “real people” photographer.

Therefore, it was not a surprise that his idea for the link from the code centered around the people he photographed for his mailer. On a recent shoot to a girls camp in New Hampshire he photographed the campers in their own setting.  He explains that “their gift to me was forgetting that I was there.  By giving me nothing, they gave me everything.”

Therefore, it is natural that Richard’s QR code links to a note from him about his experience and a more of the photographs that he took while he was there.  It is a special glimpse into a private world.  A perfect way to get us all thinking about summer.  Link here to see where the QR code takes you.  

Looking for some eye candy today? Ann Elliott Cutting delivers in blue and red.

© Ann Elliott Cutting - http://www.cutting.com

Ann Elliott Cutting has a knack for everything conceptual so when I asked her to send me something  visual for the blog I wasn’t surprised when she sent me these images.  None of them were shot together nor were they for the same project.  This is just Ann pairing images that go well together.  That common thread that runs through all of her imagery sure does runs deep with her.

In his own words, Kevin Twomey talks vacuums, helmets and star dust

©Kevin Twomey

Kevin Twomey was recently inspired by something we all have in our homes but probably don’t use as much as we should!   Here is what he had to say about it.

“Sometimes design does transcend actual function of a product.   Or at least enough for me rationalize to procrastinating!    Recently, in the design of my Dirt  Devil© vacuum I saw a face, a mask, and a helmet– which brought to mind the Naval Air Squadron in CA with the nickname “Dust Devils”.

And I thought, what better way to tie into both the pilot’s helmet and the vacuum than to create a background of dust?  So in a bit of counterintuitive inspiration that rendered my weekly cleaning chores ineffective, I dumped out everything that was inside the vacuum onto my table.

Looking at the dusty cloud drifting up from this pile, I remembered some trivia I’d read about the major component of house dust being our own dead skin cells…

I was thinking that Joni Mitchell’s line in her song, Woodstock, has some relevance here.

“We are stardust
We are golden
And we’ve got to get ourselves
Back to the garden”

What do you think?