Jim Smithson recently shot an ad for Valspar. In his own words…..”Euro RSCG Chicago wanted to capture a landscape of a town center with a european flavor for their client Valspar. Because it was still winter we focused our search in mediterranean countries, and ended up finding the ultimate location in San Gimignano, in the region of Tuscany. The agency felt confident to let me shoot the project without them being there, which we have done successfully in past projects. Julia Cunningham (art buyer) was very instrumental throughout the project, doing most of the heavy lifting back in Chicago. As the production kicked off the ubiquity of the Mafioso business model was not lost on us, making it a wild adventure on many levels. ” Jim Smithson