I once read that “it is no longer IF you utilize social media, but HOW WELL you do it.” Once I heard that, I was determined to find a voice for group. Over the last year, our experiences online have been very positive and we have built a strong case study for the power of social media in our industry. I am excited to share some of these experiences on Thursday night at the APA San Francisco’s event, “Social Getworking.” I will be there with Social Media guru Miki Johnson and photographer and fellow blogger Timothy Archibald. The event will be moderated by APA SF Board member and social media expert Josh Bob. It looks to be an informative and relevant evening. Do try and attend. Tickets still available. And, for those of you who do not attend, we will take notes and be sure to share with the group what we learn.