On a recent trip to Los Angeles, David Martinez saw some of his work out there in the world. Here is what he had to say about it:
“It’s always great to see your work living out in the world. It’s so easy to forget that the images we make do migrate from the capture station to magazine pages, packages and billboards. While scouting recently in Los Angeles, I saw a familiar friendly face staring back at me on the freeway. It was Alejandro – who I had worked with a month before on a project done in conjunction with the agency Sargent + Berman for UCLA Health System. We saw over 200 talent to find the yogini with the most skillful back bend and the businessman with the perfect smile. If only all faces on the Los Angeles freeway looked so friendly!”
