After a recent shoot with Lucy Activewear, David Martinez sent along these images and his thoughts on the shoot for us to share with you.
“As a photographer who shoots a lot both in studio and on location, I’ve always loved the inherent conditions each environments brings – the science of shooting in studio and the trials of being at the mercy of weather and nature outdoors. On a recent shoot in Point Reyes for Lucy Activewear, Northern California weather conditions were less than favorable – rain, wind and cold – a veritable ‘wintry mix’. Our stellar crew and hardy models made the shoot a real success. We smiled the whole way thorough despite the calamity of cold. I think you can feel this warmth in the images – even if nature didn’t provide it to us on those days on location.”