Dear Art Producer episode 76 is here and this week, we have Executive Art Producer Sabrina Oliva, from FCB Health, as our guest. Prior to her current role, Sabrina freelanced for 15 years with numerous advertising agencies in the NY area, including Publicis, Grey and McCann. She worked on many major beauty and luxury brands such as Loreal, Cadillac and Lexus
Heather and Sabrina talk about attending in-person portfolio shows, her path to becoming an art producer, the producer’s role, the challenges of shorter timelines and a reduction in talent, the latest in Covid protocols and what clients are asking for right now. They also predict an increase in productions (especially Pharma) through the end of the year and discuss tips for working with production consultants, treatment fees, the review process and the importance of showing new work.
This weekly series shares conversations with Art Producers in Advertising, where together we can envision the future for this industry and take steps forward as a community. If you are interested in being on the podcast, please email me at Heather@Heatherelder.com – we are still recording episodes. And if you like the podcast, please consider sharing it on social media and leaving an iTunes review. We would love help spreading the word.