Heather Elder Represents Rethinks the Agency Portfolio.

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Last year, we decided that it was a good time to create an AGENCY PORTFOLIO.  We had a fantastic group of photographers and many opportunities to show it off.  We didn’t want it to be a typical group book that had a section for each photographer.  While we like those and they are always very strong, we wanted ours to be a little different so that it would stand out more at events such as Le Book’s Connections.

What we came up with was a portfolio divided by SPECIALTY instead of by PHOTOGRAPHER.  We liked this idea because it allowed us to showcase the type of work our group can offer while allowing the viewer to file our group away by different specialities.  Of course it is always our main goal for a creative to learn who our photographers are and what they shoot individually.  This will never change.  But, by offering an alternate way for them to view the work in our group, we are opening up another opportunity for them to remember the work.

More often than not the Agency Portfolio is shown in conjunction with the individual portfolios so if a viewer is interested in seeing more, they can choose to do so right then and there.  This is particularly helpful in a setting like Le Book Connections because there are so many books to view and it can get overwhelming for some. We have found that our agency book provides a breath of fresh air in a crowded market.

Take a look for yourself and see.  It is no mistake that we chose the song, Breathe by Sia as the background music.  Enjoy!

Click here to see the video of our Agency Portfolio

Click here to see the video of our Agency Portfolio

Birth of a Gummy Bear

When the trend started a few years back where photographers started learning to shoot video, many people wondered how a still life photographer could utilize video and still make it interesting.  Kevin Twomey has shown once again that it is entirely possible to do so by exploring yet another interesting subject, The Birth of a Gummy Bear.  When I asked him about it, here is what he had to say.

“I look at food as a still life challenge, asking myself how I would represent it in a way that stimulates the senses beyond the predictable “mmm, delicious”.   How might I evoke an emotional, rather than salivary, response?

The gummy bear imagery emerged after toying with ideas for a holiday card a couple of years ago, where I explored the after-effects of destroying
candy (mostly by smashing them to bits).  Experimentally melting some pieces, I saw how beautiful they looked as their sugars liquified.  That
led to the microwaving of gummy bears, which then led to my seeking a more precise way of melting: the hair dryer.  As I strategically melted the
gummy bears for my still shots, I noticed how beautifully the thick liquid flowed.  The dynamics were so compelling, I had to film them, not just
melting to their demise, but in a way that celebrates the creation of the beloved candy.”

To see more videos by Kevin Twomey, link to previous blog posts about other videos he created or to his website.