It is always nice to be recognized for your hard work. Thank you Archive Magazine for featuring the 2nd set of ads Andy Anderson photographed for Ram Trucks and The Richards Group. I am sure Jimmy Bonner, Kellyn McGarity and Peg Diaz are proud too!
Who would have thought that a simple request to a recent client to share his observations about a shoot would lead to such a lovely reply. It is not everyday that a client is able to take the time to reflect on their experience with the studio and then share it with the group. Well, Group Creative Director Eric Harris of Tracy Locke did just that. And for that, we are grateful.
Here is what he felt compelled to share:
“Leigh Beisch is a rare breed of photographer. One who truly drives the creative process; one who goes beyond merely capturing the result of it. For many reasons, it was clear to me from the beginning that Leigh’s vision would define not only our time in her studio, but also the outcome of our entire project.
First of all, what a rare occurrence in this industry to stumble across a photographer/stylist relationship like Leigh and Dan Becker. They compliment each other so well, and they speak very highly of each other (even when they think the other isn’t listening!). As the line blurs from styling to shooting, one of them is there to complete the other’s sentence… Visually. I can’t count how many times Leigh – looking at the monitor – would ask Dan to move a shred of parmesan, or add a small puddle of sauce to the dish. Only Dan had already done just that. And the difference in the shot was night and day. It’s an art director’s dream.
Speaking of art director, it’s clear that Leigh’s wheelhouse sits on an AD’s foundation. She injects and demands the highest quality design into every single shot. She deliberately and carefully affects every element of every photograph, and she does it seamlessly and gracefully. I found it particularly interesting that Leigh did not have a prop stylist on set with us. Leigh is so capable and confident in her tabletop styling that she understands the physical presence of a stylist isn’t necessary. When sifting through the props on set, I knew they were meticulously combed over by Leigh with her unwavering eye for what would support the brief. Props that added life. Props that added soul. Props that told a story.
Just like in her work, at Leigh’s studio it’s the details that make the difference. The little things: The quarry of cordial glasses resting on the hearth. The herb garden just outside the kitchen. Bella, the bloated little pug that sits around all day licking her chops. A sushi lunch on the picnic table in the backyard. These are not typically things we see in studios. These are all the makings of a home. And that’s how I felt when I shot with Leigh.
At home. It was the icing on the cake of beautifully strategic (or strategically beautiful – depending on your stance) work. “
Thank you Photo District News and Archive for the recent shout outs. It is always nice to be recognized for what our group is shooting.
The November 8th issue of Photo District News featured Andy Anderson in an article titled “Behind the Scenes on Globetrotting.” Andy shared his experiences shooting for Diner’s Club in Prague, Rio de Janeiro and Singapore.
That same issue included another article about “How to make the most of the pre-pro call.” Heather Elder shared her experience with a client for Richard Schultz where they created a shot matrix that became the basis for the estimate and allowed the client to see how their changes effected their line items.
And, finally the recent issue of Archive Magazine gave a shout out to Andy Anderson for the work he created for The Richards Group on their Ram Truck campaign.
Thanks everyone for the kind words!
Recently, Hunter Freeman donated his time to a photo shoot for Melwood, a non profit agency whose mission is to empower people with intellectual and developmental disabilities. In his own words, he describes how the shoot influenced him to continue his astronaut series.
” I didn’t think I would ever shoot on the moon, but when a friend called to ask for help with a pro bono client – and to shoot it on the Bonneville Salt Flats – I just had to help. Melwood works with all kinds of companies and corporations, including NASA, and does a wonderful job of helping individuals with disabilities to find meaningful work and lives. One of their specialties is receiving donated cars. The commercial that was shot was a parody of the classic high end car commercial, with racing footage about a car that will “change peoples’ lives”, only the car ends up being a 1993 POS (Plymouth Sundance with 140K on it, to be precise). So how could I not bring the Astronaut suit along and do some shots with that? Everywhere I looked on the Salt Flats, there was another picture.
While the video crew was doing their thing, I shot the hero of the ad (the car) as well as one of Melwood’s clients, a lovely young guy named William. He was great, and really got into being photographed with the Astronaut. Interestingly, William and his caregiver left the next day – in “the car” – to drive east back to DC. So far, so good, is the word. Rumor has it, Melwoods’ agency SmithGifford will be posting their journey on YouTube soon. We’ll keep you posted.” Hunter Freeman
Tune in later when we show off the latest images in the astronaut series.
Since it is not everyday that a client sends US a thank you note, we felt compelled to share.
I want to send you and your whole team our sincere thanks for giving us exceptionally beautiful images for our Atripla campaign. We’ve never had a job with this much complexity and variety of scenes before. Many things could have gone wrong, but everything went right. Your team was highly professional, yet the true success of the experience came from everyone being so warm and giving 110% of themselves. Even the primary talent sent us emails saying what a truly amazing experience it was for them, having HIV yet being treated without the fear of stigma, and that in itself is another reason to be thankful.Thank you all for a great experience. I feel like going back and doing it all over again…
Associate Creative Director
Euro RSCG Life Chelsea
75 9th Avenue
New York, NY 10011
Andy Anderson’s studio sent along some jpgs to me today of some new work he did for Diner’s Club. They were the latest images in a campaign he shot last year. I was thinking about doing a blog post about the images so I checked out the Diner’s Club website to see if there was anything interesting there to reference. Well, sure enough there was. Right on the home page was a link to view their latest advertising campaign. I had never seen anything like that before on a client’s website and nothing so front and center focusing solely on the campaign. There was no credit for the imagery, but that is ok, I still liked it. And, of course I it made me want to brag some about. Thank you Diner’s Club and thank you DraftFCB.