Just Bragging. Archive Magazine gives a shout out to Andy Anderson!

It is always nice to be recognized for your hard work.  Thank you Archive Magazine for featuring the 2nd set of ads Andy Anderson photographed for Ram Trucks and The Richards Group.  I am sure Jimmy Bonner, Kellyn McGarity and Peg Diaz are proud too!

Perspectives: Eric Harris from Tracy Locke shares his experience with Leigh Beisch

 

Bella

Who would have thought that a simple request to a recent client to share his observations about a shoot would lead to such a lovely reply.  It is not everyday that a client is able to take the time to reflect on their experience with the studio and then share it with the group.  Well, Group Creative Director Eric Harris of Tracy Locke did just that.   And for that, we are grateful.

Here is what he felt compelled to share:

Leigh Beisch is a rare breed of photographer. One who truly drives the creative process; one who goes beyond merely capturing the result of it. For many reasons, it was clear to me from the beginning that Leigh’s vision would define not only our time in her studio, but also the outcome of our entire project.

First of all, what a rare occurrence in this industry to stumble across a photographer/stylist relationship like Leigh and Dan Becker. They compliment each other so well, and they speak very highly of each other (even when they think the other isn’t listening!). As the line blurs from styling to shooting, one of them is there to complete the other’s sentence… Visually. I can’t count how many times Leigh – looking at the monitor – would ask Dan to move a shred of parmesan, or add a small puddle of sauce to the dish. Only Dan had already done just that. And the difference in the shot was night and day. It’s an art director’s dream.


Speaking of art director, it’s clear that Leigh’s wheelhouse sits on an AD’s foundation. She injects and demands the highest quality design into every single shot. She deliberately and carefully affects every element of every photograph, and she does it seamlessly and gracefully. I found it particularly interesting that Leigh did not have a prop stylist on set with us. Leigh is so capable and confident in her tabletop styling that she understands the physical presence of a stylist isn’t necessary. When sifting through the props on set, I knew they were meticulously combed over by Leigh with her unwavering eye for what would support the brief. Props that added life. Props that added soul. Props that told a story.

Just like in her work, at Leigh’s studio it’s the details that make the difference. The little things: The quarry of cordial glasses resting on the hearth. The herb garden just outside the kitchen. Bella, the bloated little pug that sits around all day licking her chops. A sushi lunch on the picnic table in the backyard. These are not typically things we see in studios. These are all the makings of a home. And that’s how I felt when I shot with Leigh.

At home. It was the icing on the cake of beautifully strategic (or strategically beautiful – depending on your stance) work. “


In her own words, Leigh Beisch talks about the importance of paying attention to the details.

 

Leigh Beisch Ghiradelli Waffle Bowl

Leigh Beisch Ghiradelli Waffle Bowl

Leigh Beisch recently shot a project for Ghirardelli chocolates and was struck once again by how important the little details are to the success of a shoot.  Here were some of her thoughts.

“For a still shoot, it’s all about the details, even the smallest details.  Whether it be the garnish on the plate, a detail on a utensil or even a color choice for the table top, all the details contribute to the end result.  Especially the littlest of details.

I have always said that choosing the right props is crucial.  Not only do they help create the look, but they also support the brand too.  The right props works flawlessly with the product and partner with the rest of the elements to create the perfect image.  A recent example of this is a shoot we did for Ghirardelli.Ghirardelli is a retail brand known for it’s old fashioned ice cream parlor experience.  The look of its stores, packaging and advertising as well as the delectable rich taste of it’s treats, drinks and ice cream offerings supports this experience.  When you walk into a Ghiradelli location there is no mistaking where you are.

Their challenge to me was to update their old fashioned brand and make it feel current.

The easiest detail to address on the shoot was the lighting.  I knew that a brighter lighting would achieve a contemporary feel.  However, the propping was a bit more of a challenge.  The old fashioned look of the brand lent itself to old fashioned props so I needed to come up with a way to hint at that experience without distracting from the food product they were trying to sell.

My solution was simple.  I partnered with the stylist and looked for props with simple details that would not distract from the product.  We opted for a beautiful napkin with striking details and empty glasses in the background.  As we had hoped, the propping details hinted at the old fashioned experience without distracting from the main subject and made for a beautiful shot.”

To see more examples of how Leigh Beisch makes the littlest details shine, please do email us to see her portfolio.  Or, of course, link to Leigh’s site.

In the press lately

Thank you Photo District News and Archive for the recent shout outs.  It is always nice to be recognized for what our group is shooting.

The November 8th issue of Photo District News featured Andy Anderson in an article titled “Behind the Scenes on Globetrotting.”  Andy shared his experiences shooting for Diner’s Club in Prague, Rio de Janeiro and Singapore.

That same issue included another article about “How to make the most of the pre-pro call.” Heather Elder shared her experience with a client for Richard Schultz where they created a shot matrix that became the basis for the estimate and allowed the client to see how their changes effected their line items.

And, finally the recent issue of Archive Magazine gave a shout out to Andy Anderson for the work he created for The Richards Group on their Ram Truck campaign.

Thanks everyone for the kind words!

Hunter Freeman shoots on the moon – well sort of.

Recently,  Hunter Freeman donated his time to a photo shoot for  Melwood, a non profit agency whose mission is to empower people with intellectual and developmental disabilities.  In his own words, he describes how the shoot influenced him to continue his astronaut series.

” I didn’t think I would ever shoot on the moon, but when a friend called to ask for help with a pro bono client – and to shoot it on the Bonneville Salt Flats – I just had to help.  Melwood works with all kinds of companies and corporations, including NASA, and does a wonderful job of helping individuals with disabilities to find meaningful work and lives.  One of their specialties is receiving donated cars.  The commercial that was shot was a parody of the classic high end car commercial, with racing footage about a car that will “change peoples’ lives”, only the car ends up being a 1993 POS (Plymouth Sundance with 140K on it, to be precise).  So how could I not bring the Astronaut suit along and do some shots with that?  Everywhere I looked on the Salt Flats, there was another picture.

While the video crew was doing their thing, I shot the hero of the ad (the car) as well as one of Melwood’s clients, a lovely young guy named William.  He was great, and really got into being photographed with the Astronaut.  Interestingly, William and his caregiver left the next day – in “the car” – to drive east back to DC.  So far, so good, is the word.  Rumor has it, Melwoods’ agency SmithGifford will be posting their journey on YouTube soon.  We’ll keep you posted.”  Hunter Freeman

Tune in later when we show off the latest images in the astronaut series.

LaFitte Restaurant in San Francisco chooses Leigh Beisch to shoot the images that define the new restaurant.

Chef Russel Jackson of  LeFitte Restaurant who was given a “Shout Out” on the Dish & the Dirt has chosen Leigh Beisch to shoot the new images on his restaurant’s website.  D&D shares that Jackson is  ” the former chef for the Counting Crows with a pirate on his chef’s whites; Angelina Jolie’s fantasy!”  Word is spreading that this is one of the new hot spots to check out.

A very special note from a very special shoot.

David Martinez recently shot a very special project for Euro RSCG Life Chelsea and Atripla.  Atripla is an HIV drug that is changing the lives of many patients.  David and his team were fortunate enough to be able to photograph the actual patients.  Over the course of the shoot, they got to know the patients, heard their stories and became friends.  It was a powerfully unique shoot that will stay with them always.

So, when WE received the thank you note it just added to the positive experience we had with the client and the agency.

Since it is not everyday that a client sends US a thank you note, we felt compelled to share.






David, 

I want to send you and your whole team our sincere thanks for giving us exceptionally beautiful images for our Atripla campaign. We’ve never had a job with this much complexity and variety of scenes before. Many things could have gone wrong, but everything went right. Your team was highly professional, yet the true success of the experience came from everyone being so warm and giving 110% of themselves. Even the primary talent sent us emails saying what a truly amazing experience it was for them, having HIV yet being treated without the fear of stigma, and that in itself is another reason to be thankful.

Thank you all for a great experience. I feel like going back and doing it all over again…

 

Vicki Woliver
Associate Creative Director
Euro RSCG Life Chelsea
75 9th Avenue
New York,  NY  10011

 

A pleasant home page surprise.

Andy Anderson’s studio sent along some jpgs to me today of some new work he did for Diner’s Club.  They were the latest images in a campaign he shot last year.  I was thinking about doing a blog post about the images so I checked out the Diner’s Club website to see if there was anything interesting there to reference. Well, sure enough there was.  Right on the home page was a link to view their latest advertising campaign.  I had never seen anything like that before on a client’s website and nothing so front and center focusing solely on the campaign.  There was no credit for the imagery, but that is ok, I still liked it.   And, of course I it made me want to brag some about.   Thank you Diner’s Club and thank you DraftFCB.