Capture Magazine recently interview Tim Tadder and I for our thoughts on what we thought defined advertising from a photography point of view. The article is really interesting with many different perspectives.
One of my favorite quotes, which I still think rings true this year is this one:
From Elder’s perspective, the current commercial reality is that clients need to get as much value from an assignment as can be practically achieved. “Clients are requesting a library of images with each shoot, and with that comes trying to make the most of a shoot day, and schedule as many images/scenarios as possible,” she says.