Dear Art Producer, Mara Serdans and Problem Solving

Being part of the advertising community means putting our heads together to share challenges and solutions. Dear Art Producer intends to share information so that we are stronger together. Episode 12 is a discussion with Mara Serdans, a Los Angeles based freelance art producer and consultant. Seeing as Mara has PR, Photography, and Advertising in her background, she has had plenty of practice honing her skills to think creatively, communicate effectively, and problem solve. We had a lot of information to share.

Link Here for Episode 12 – Mara Serdans on iTunes

Our discussion dives into multiple bids, the art production budget as a piece of the budget pie, the role that motion plays in photographer marketing as well as the changing production departments at agencies.

This weekly series shares conversations with Art Producers in Advertising, where together we can envision the future for this industry and take steps forward as a community. If you like the podcast, please do consider sharing it on social media and leaving a review on iTunes. We would love the help spreading the word.

And, if you are interested in being on the podcast, please email me at – we are still recording episodes.

If you prefer listening to the Dear Art Producer podcasts on Stitcher, Link Here.

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