When I work with photographers, I want to be sure I clearly understand what makes them different from the rest of the pack. In episode 26 of Dear Art Producer, I host Liz Miller Gershfeld, V.P., Executive Art Producer at Energy BBDO. We talked about the importance of treatments relating to a photographer’s vision of the brand and their work.
Liz shares what stands out in treatments for her. Aside from a review of critical resources, why and how, she likes to see evidence of mental modeling. Plus, she explains what accountability she expects from the treatments she receives. And that is just the beginning! Tune in to this great episode to hear about all of the other topics we discuss as well.
This weekly series shares conversations with Art Producers in Advertising, where together we can envision the future for this industry and take steps forward as a community. If you like the podcast, please do consider sharing it on social media and leaving a review on iTunes. We would love the help spreading the word.
And, if you are interested in being on the podcast, please email me at Heather@Heatherelder.com – we are still recording episodes.
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