Dear Art Producer, Shari Goetz, and The Magical Shoot

Having been in the industry for many years, I’ve heard about times when, on a shoot, a unicorn appears. When that happens, the shoot is magical. However, that is not always the case. In episode 27 of Dear Art Producer, I speak with freelance art producer, Shari Goetz. We talk about what it takes to make a project go smoothly; from communication to the photographer search to assembling a team, among other topics.

Link Here for Episode 27 – Shari Goetz on iTunes

Shari and I discuss what it means to be a professional photographer today, doing client service, and managing teams. How many “B” people you can have without ruining your “A” team? Plus, Shari offers a tip for photographers — meet everybody from the agency that you can and make sure you make magic shoots happen.

This weekly series shares conversations with Art Producers in Advertising, where together we can envision the future for this industry and take steps forward as a community. If you like the podcast, please do consider sharing it on social media and leaving a review on iTunes. We would love the help spreading the word.

And, if you are interested in being on the podcast, please email me at – we are still recording episodes.

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