We’ve often talked about the changing industry, pointing out the transformation and evolution of art buyers’ roles to art producers, integrated content producers, and during COVID, remote producers. Digitas Health’s Integrated Content Producer, Mattison Becker, is our guest for Episode 70, where we discuss the latest with these changing roles, communications best practices, and remote streaming solutions.
Tune in to the episode to hear about the importance of creating a solid treatment. Plus, hear Mattison’s thoughts on the importance of making yourself known and getting work. “Clients are hesitant to experiment with new artists or talent that no one in their network has had experience with, COVID or not.”
This weekly series shares conversations with Art Producers in Advertising, where together we can envision the future for this industry and take steps forward as a community.
If you are interested in being on the podcast, please email me at Heather@Heatherelder.com – we are still recording episodes.
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