Freelance Friday Celebrates Jamie Appelbaum

In an effort to promote the website, we have started Freelance Friday.  The purpose is to promoting the freelancers on the site so as to gain more attention for them and the others trying to get hired.  So, from now on, when a freelancer on the site provides us with a blog post, we will promote it on a Friday. 

Today, we are featuring Jamie Appelbaum, a dear friend first and then an art producer as far as we are concerned.  On a recent trip to NY, Marianne Campbell and I went to visit her at the agency she was working at all the way on the 30 something floor.  Well, those of you who know me well know that I am not a fan of elevators, never mind ones that I have to stay in for more than a few floors.  Well, after some deep breathing and a best friend helping me through it, I made it to Jamie’s floor.  And, Jamie was totally worth it!

To learn more about Jamie and a very cool project she worked on that broke a Guinness Book of World Records, be sure to read on.  And,  if you think  her post is interesting or the site is helpful, please do share it and let your art producer friends know about this new resource.  And, if you do share it, let us know that you have done so.  We have a little something for you to say thank you.


What was the client and agency vision for this shoot?
For Delta Airlines Inc. to thank their employees in a big way.  Not a typical thanks for being our employee but for being a part of something monumental in the airline industry.

How did you contribute to this vision?
Producing the Guinness Book of World Records largest “Greeting card replica” in 8 days during the Super Bowl weekend.

Did your team have to do anything unique or different on this project that stands out to you as something that made this shoot extraordinary?
Clearly this wasn’t a “shoot” situation but the role of the “art producer” to actually produce a piece of art. The team at SS+K was so connected and working on various aspects all at once.  The biggest find came from a fellow producer that knew the company that was crazy enough to agree to build this structure in our time frame (5 days from approval to being on location).

How many images/videos did you provide the client and how many days did you have to shoot the project?
We had a time lapse set up for 3 days with 5 different camera angles to capture the load int, build and presentation of the event.  It was followed by a dedication by the president of Delta to his 80,000 worldwide employees and the presentation of the Guinness Book of World Records certificate.

What do you love about these images/video/project? 
It proves that an art producer can literally do anything challenged to.  Our range of expertise and ability to connect with people, create an environment where everyone is respected and appreciated and just get the job done.  We are an incredibly resourceful group of people.

Where did you shoot this campaign and why?
This took place at Delta HQ on the Atlanta Int’l Airport grounds  (yes FAA regulations came into play with the height of the structure and heavy equipment that could be utilized).

Any memorable moments?
The team having breakfast at The Waffle House in Atlanta after we broke the record.  The team included everyone at SS+K and especially Christopher McLallen and the incredible team at Corso Agency that built this monster and made us heroes

Screen Shot 2016-04-15 at 2.24.46 PM


Leave a Reply