The Art of Self Promotion as Explained by a Photographer Friend

A photographer friend, Chris Winston-Stahle emails me every now and again to share posts that he writes for ASMP Strictly Business.  I file my favorite ones away for a time they feel relevant to share on our own blog.  Well, this one struck a cord recently given how many calls and emails I have been getting from photographers looking for new agents – those with and without agent’s themselves.

Chris starts out his post by saying, “Self-promotion is a tricky business – a delicate recipe of resources, relationships, and timing. An artist gains traction and momentum by being seen in many credible places at one time. So how do we accomplish that without becoming full time marketing gurus? How do we come across as confident without looking arrogant? How do we get the most bang for our buck when it comes to our promotions? Here are some ideas that are working for me.”  I think this is right on and whether a photographer has an agent or not, these are important ideas to remember.

Chris goes on to offer some suggestions on how to stand out in a very crowded market and worth the read.   To read the rest of the post, please link here.

Thank you again Chris for such thoughtful and insightful posts.  And, thank you David Martinez for use of your image.

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