In episode 7 of theDear Art Producer podcast, I speak with freelance Art Producer Lisa Oropallo who at the time of this interview was at Digitas, NY. I have always been open to sharing information, and seek to build a community of women in the advertising industry. On a deeper level, in my considerable time in the business, I have met and come to know some fascinating, wise and dear friends – Lisa is one of them.
In her 18 years at Digitas, Lisa can speak to the changing times and how technology advances have reshaped the way work is done in the industry. During our conversation, I ask her opinion on photographer’s websites, her preferred bidding process, and advice for future Art Producers. Our banter is a give-and-take where not only do I ask questions, but she poses some of her own; how much time does it take for a photographer to prepare a bid for a project?
In our time together, we spent quite a bit of time sharing what it means to come prepared for a meeting or call. Art Producers and Photographers alike should do their homework, respect the other person’s time, and honor yourself too. In a nutshell, show up.
This weekly series shares conversations with Art Producers in Advertising, where together we can envision the future for this industry and take steps forward as a community. If you like the podcast, please do consider sharing it on social media and leaving a review on iTunes. We would love the help spreading the word.
And, if you are interested in being on the podcast, please email me at Heather@Heatherelder.com – we are still recording episodes.
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