On an everyday basis, I am aiming to stay relevant and think ahead to what’s next in the industry. In Episode 11 of Dear Art Producer, I talk with Jason Lau, Senior Integrated Producer at Giant Spoon in LA who has bridged the gap between broadcast and print production, an example of someone who is also closely connected to the changes in today’s ad industry.
In this episode, we delve into the difference between being an integrated producer and the traditional art producer. We discuss the increasing need for multi-talented storytellers, relationships, compromise, and the rise of freelancers.
This weekly series shares conversations with Art Producers in Advertising, where together we can envision the future for this industry and take steps forward as a community. If you like the podcast, please do consider sharing it on social media and leaving a review on iTunes. We would love the help spreading the word.
And, if you are interested in being on the podcast, please email me at Heather@Heatherelder.com – we are still recording episodes.
If you prefer listening to the Dear Art Producer podcasts on Stitcher, Link Here.