After spending all last week showing off our portfolios on appointments in NY, at the At Edge Face to Face event and in Los Angeles at Le Books’ Connections event, we were reminded how much people really appreciate flipping through an actual portfolio rather than clicking through one on line.
We know that timing and budget does not always allow for that, so we asked each of our artists to create a video of their portfolio for people to watch online. It isn’t the same of course, but a little bit closer to the experience than a website.
Last year, we decided that it was a good time to create an AGENCY PORTFOLIO. We had a fantastic group of photographers and many opportunities to show it off. We didn’t want it to be a typical group book that had a section for each photographer. While we like those and they are always very strong, we wanted ours to be a little different so that it would stand out more at events such as Le Book’s Connections.
What we came up with was a portfolio divided by SPECIALTY instead of by PHOTOGRAPHER. We liked this idea because it allowed us to showcase the type of work our group can offer while allowing the viewer to file our group away by different specialities. Of course it is always our main goal for a creative to learn who our photographers are and what they shoot individually. This will never change. But, by offering an alternate way for them to view the work in our group, we are opening up another opportunity for them to remember the work.
More often than not the Agency Portfolio is shown in conjunction with the individual portfolios so if a viewer is interested in seeing more, they can choose to do so right then and there. This is particularly helpful in a setting like Le Book Connections because there are so many books to view and it can get overwhelming for some. We have found that our agency book provides a breath of fresh air in a crowded market.
Take a look for yourself and see. It is no mistake that we chose the song, Breathe by Sia as the background music. Enjoy!
Click here to see the video of our Agency Portfolio
Last night, I watched on Facebook as people commented on the Superbowl commercials. The best post came from my friend Will Burns, President of Ideasicle, around the third quarter. It read, ” Do the ads know it is the Superbowl?” By the amount of similar posts it was obvious that people agreed.
I agreed until the Ram Farmers ad created by The Richards Group aired. Once that spot hit, Facebook was a buzz with cheers and recognition for a spot well done. The Paul Harvey speech was powerful, the message was powerful, the farmers of course were powerful. But, for those of us in the industry, it was also the photography that was powerful. How nice to see a tv spot, let alone a Superbowl spot, be a hero with photography. Wasn’t is just a few years ago we were hearing that commercial photography was dying? Well, thank you Ram Trucks and The Richards Group for reminding us that is still very much alive.
I am proud to say that our photographer, Andy Anderson, was one of the ten photographers that participated in this wonderful project. Andy was humbled by the opportunity and honored by the chance to document visually his connection to the farming community. To see what Andy had to share about this project, link to his blog here.